The success of Instagram as a social networking platform is unprecedented. Businesses that utilized Instagram as a marketing tool or vehicle have succeeded in forming bonds between their brands and their fans. Businesses use it as a platform to introduce new products and promote existing ones to the target audience.
Instagram’s press page has it that there are about 100 million monthly users posting 40 million new pictures every day. There are 1000 comments and 8500 likes every second. If this is not a huge market or user base, what is? No wonder businesses are all arms embracing this popular photo-sharing application. The many benefits Instagram provides to businesses have made the application more popular than ever.
Some of the benefits Instagram provides to businesses are:
Creative Way to Present Products and Services
What’s interestingly unique about Instagram is the way it displays photos. Instagram can effectively transform photos using the filters and editing options. Opportunities for creativity are endless. With uniquely-styled photos, more users will be attracted to the posted pictures. If Instagram users like your photos, they can share it to other social sites by liking it.
Showcase Real Stuff
With Instagram, anything can be photographed and shared on the platform. You can take pictures of real things in your store or shop and post them on Instagram – stylized. You can also post behind-the-scenes photos for a certain product or process. These types of pictures elicit reactions from users making them good vehicle for user interaction. You can let people see what your business is doing to provide them with the best deals.
Get Everything Current
That’s the beauty about digital photos. There’s a timestamp so people can actually synchronize pictures in time sequence. People would know that the posted picture happened just a few hours ago and that its’ not an old picture given a fresh look through photo editor. You can timely share these photo updates about your product or business or the latest activities or events that are happening in your business. Popular hashtags like #sale or #contest will help find your campaign easier for Instagram users.
Take Pictures and Post
Instagram is all about being mobile. Smartphone users can use Instagram anywhere, anytime. You can take pictures and upload them in seconds and go. Your followers will engage in real time by following and sharing your photos.
Pictures Engage
Pictures are a good way for businesses to interact with their followers. Images posted by brands are said to get twice the engagement rates in comparison to plain text-based posts.
Personalize Brands
With Instagram, you have a way of personalizing your brand. Users are given an inside look at their favorite celebrities and brands. If you make your photos more personalized to give the users an inside look into how you operate, you get them more interested and engaged.
Have you been using Instagram for your business? How has Instagram helped your business?
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